Pocket Card Networks™ Expands Nationwide “Info to Go” Program Into Top Three Travel Centers With The Addition Of TA Travel Centers

Ponte Vedra Beach, Florida – Pocket Card Networks™ has expanded once again by adding 138 TA Travel Locations to their already successful Petro and Pilot Travel Centers “Info to Go” program.

The addition of the TA locations makes Pocket Card Networks™ the only approved printed recruitment media in the transportation industry with distribution in all of these three major travel center chains. This addition increases Pocket Card Networks™’s distribution to 440 locations nationwide and increases their points of contact to approximately 210,000,000 per year. Up to now, a transportation company or other company targeting travelers had to advertise in at least two publications from different publishers to have complete exposure in all three of these travel center chains. This exposure from a single advertising medium will represent huge savings in advertising dollars for those companies that utilize the Pocket Card Networks™ program.

Pocket Card Networks™ has achieved an impressive renewal rate of 92% among its advertisers; one reason being that it has provided recruiting companies with a consistent ROI that produces cost per call as low as $12.45 and cost per hire as low as $126. Other factors that contribute to the high renewal rate:
      1) Card Retention,
      2) Monthly Call Tracking,
      3) Coupon Redemption, and
      4) Upfront, High Traffic Displays in each travel center.

These combined elements are what makes Pocket Card Networks™ unique. Advertisers include an array of trucking and travel-related clients, driver recruitment and employment, travel and tourist attractions, restaurants, hotels, and casinos.

Pocket Card Networks™’s sales pitch is ABC says Jann Parker, General Partner: “ We make media simple, targeted and retainable. We manufacture a product that cuts through the clutter of newspaper and magazines. This, combined with a precision distribution network, has made Pocket Card Networks™ successful. The fact that we can measure and track each card’s results has given our company and customers proven results based on performance and merit. Our biggest challenge to date is getting people out of their old media buying habits and motivated to try something new. Once this process happens, we convert a potential customer into an ongoing client!”

For more information, call your ad agency or call Pocket Card Networks™ direct at 800-960-1959.

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